PASSENGER
Gyft
ITINERARY
iOS, ANDROID & WEB APPS
Gyft is the leading mobile gift card platform in the USA. Now Boarding worked with Gyft to develop the user experience and user interface designs for Version 2, with improved navigation and a cleaner, more modern look.
Brand
Now Boarding helped develop a friendly app icon and icon set that was suited to the retail industry.
APP ICON
BRAND COLORS
ICONOGRAPHY
Notable UX Challenge
When a user had more than one card from a specific merchant (e.g. Wholdefoods), the app previously showed each card separately in the list. In Version 2, we add a counter to show the user had multiple cards, also giving them the ability to swipe through each card on the Card Details screen.
Features
A selection of screens from the app.
Results
WINNER
Best Mobile App, PayBefore Pay Awards
FINALIST
Tech Crunch Disrupt
ACQUIRED
Acquired by First Data in 2014
