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PASSENGER

Gyft

ITINERARY
iOS, ANDROID & WEB APPS

Gyft is the leading mobile gift card platform in the USA. Now Boarding worked with Gyft to develop the user experience and user interface designs for Version 2, with improved navigation and a cleaner, more modern look.

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Brand

Now Boarding helped develop a friendly app icon and icon set that was suited to the retail industry.

APP ICON

BRAND COLORS

ICONOGRAPHY

Notable UX Challenge

When a user had more than one card from a specific merchant (e.g. Wholdefoods), the app previously showed each card separately in the list. In Version 2, we add a counter to show the user had multiple cards, also giving them the ability to swipe through each card on the Card Details screen.

https://www.youtube.com/watch?v=xtlh7GBvDFs

Features

A selection of screens from the app.

Results

WINNER

Best Mobile App, PayBefore Pay Awards

FINALIST

Tech Crunch Disrupt

ACQUIRED

Acquired by First Data in 2014

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